On Monday 24 June, we will host a public information event to mark the launch of our new Town Centre Strategy for Scarborough.
The event will take place at Scarborough Library on Vernon Road between 6.00pm and 7.30pm. A presentation about the new strategy and its associated action plan will be given. Information on how to get involved in the delivery of the strategy, including how to apply to be on the independent Town Centre Strategy Team, will also be provided.
The event is open to representatives of town centre businesses as well as other Scarborough businesses, the voluntary sector and the general public who are interested in supporting the new strategy and being involved in the shaping of Scarborough town centre in the coming years.
The strategy was signed off by our Cabinet in March following consultation with local businesses, stakeholders and residents in the winter of 2018.
Scarborough is facing similar challenges to other town centres of its size across the UK, including the withdrawal of national retail brands to consolidate in larger cities, as well as the ever growing trend of online shopping. The strategy sets out that key to future success is to examine how the town centre can be reinvented to create an inviting environment that includes shopping but has far less reliance on it.
The focus of the activity will be making the town a mixed use environment; encouraging a diverse offering through festivals and events, incentives, planning, licensing and regulation and building on the town’s cultural and heritage assets. It will also look to capitalise on the town’s growing university student population, introduce SMART town centre infrastructure, encourage a collaborative and supportive town centre community and maximise the Scarborough ‘brand’ through enhanced marketing and promotion.