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Over 2,000 residents and visitors have already taken part in a city-wide consultation to better understand and promote what makes York, ‘York’, and to harness the pride and passion of residents.

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Residents are now invited to an event led by internationally-renowned urban geographer and academic, Martin Boisen.

The event, a masterclass hosted by York St John University, will explain why developing a narrative for York can help the city attract new investors, improve residents earning power, tackle misconceptions about anti-social behaviour and ensure residents are better able to enjoy what the city has to offer.

Drawing on international case studies, the event will look at how a shared narrative can be developed and how it will be used to attract better paid jobs, secure inward investment and continue to grow the local economy.

The masterclass will also feature a question and answer session for attendees to ask their own questions.

Through this initiative, York can maximise the potential of projects like York Central and Castle Gateway to attract high-value jobs and improve residents quality of life.

The masterclass will take place at Temple Hall, York St John University on Tuesday 2 July at 5.30pm, and will last no longer than two and a half hours, including time to discuss with other attendees.

Resident tickets are available on a first come first served basis via: https://www.eventbrite.co.uk/e/place-marketing-masterclass-with-martin-boisen-tickets-62566644518

The event will also be live-streamed to the Talk York webpage from 6pm on Tuesday 2 July, available to view here: www.york.gov.uk/talkyork

The masterclass supports the Talk York consultation which finishes on Tuesday 9 July 2019 and is available to complete here: https://bit.ly/2Lm3YUv

Over 2,000 people have already responded to the TalkYork consultation, telling us what makes this city so special, and with workshops taking place across the city, more responses are expected.

For more information on developing a place based narrative and shaping the future of York, or to get involved in TalkYork events, visit: www.york.gov.uk/talkyork

Residents are encouraged to share the survey widely with colleagues, friends and family in the city and beyond to make sure everyone has a say!